About DEERS I

Chemistry for a Safer World

Dear Life, DEERS
At DEERS i, we value our people,
embrace challenges, and work together
with passion to build a better future.

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DEAR LIFE

Researching to create PLUS VALUE
for better living.

DEAR GREEN

Placing the environment first,
we create safe and sustainable products.

DEAR PEOPLE

We provide optimized systems and technologies
for DEERS i and our customers.

About DEERS I

We will strive to become a company
that illuminates the value of everyone's life.

  • 01

    Deers is a company that has led the chemical manufacturing industry based on faith and trust.

    Established for national reconstruction after liberation, Daehan Offset Ink laid the foundation for the chemical industry and further developed Korea's color culture. We have pioneered environmental issues with eco-friendly materials and, through global expansion, have fostered color culture in third countries, growing our business. We have carried on the legacy of our predecessor's values ​​of "contribution to the nation" through in-house development, investment, and manufacturing, operating in the construction plant, engineering, automotive paint, and other distribution channels for daily life. Now, facing a critical turning point, we are embarking on independent management to achieve rapid growth.
  • 02

    The future of Deus lies in its people.

    Through "Contribution to People," we strive to cultivate and focus on our people, discovering and emphasizing the unchanging value of people, no matter how turbulent the world may be. All of our growth has been fueled by the honesty, trust, and commitment of our Deus employees to excellence. We will spare no effort in supporting the growth of all Deus employees, and provide ample opportunities for them to fully demonstrate their abilities. We are a company where all employees enjoy coming to work. By embodying the "Dear Life" philosophy, we will grow together with a sense of happiness, cherishing the lives of all our employees and their families.

DEERS Chairman Han Jin-soo

VISION

The future of Dears lies in its people.

  • 01

    Challenge

    Challenge
    We challenge ourselves for the advancement of humanity.
    Based on a long history of tradition and passion, we uphold the motto of our predecessor, "For My Country." As the center of the chemical industry, a sector that has contributed to the advancement of humanity, we view the world with integrity and strive for values ​​that transcend those boundaries.

  • 02

    Creativity

    Creativity
    We creatively practice our entrepreneurial spirit.
    At the pinnacle of our traditional technological prowess and production management capabilities, we achieve our vision through the practice of expertise and curiosity, and we conduct continuous research based on flexible thinking.

  • 03

    Convergence

    Convergence
    We integrate diverse business areas.
    Our approach to considering diverse areas for the future forms the foundation for Deus' unique identity.

CI

다이어그램

The upright rectangular shape, symbolizing history, tradition, and trust,
and the flexible shape, signifying diversity and challenge, symbolize the "D" in DEERS.

The two shapes come together to form a single shape, expressing the message
that new challenges, built on history, tradition, and trust, lead to innovation and growth.

DEERS i

A color company dedicated to achieving perfect natural colors and materials

  • # Manufacturing

  • # Chemicals

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We pioneered the first ink manufacturing in Korea and have been leading Korea's color culture for over half a century.
Through cutting-edge systems, continuous technological innovation, and technical partnerships with overseas companies, we produce products of impeccable quality, including sheet-fed ink, web ink, newsprint ink, metallic ink, UV ink, and curable ink. Our continuous investment and company-wide commitment to the environment have led us to receive quality and environmental management certifications. In 2007, we developed our eco-friendly, solvent-free ink, "Solfree," which earned us US FDA certification and domestic eco-friendly certification.

DEERS M

A leading company in the research and development of new materials

  • # Manufacturing

  • # Chemicals

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We research, develop, and manufacture antibacterial and hygiene materials, applying them to healthcare products to enhance safety and convenience in everyday life.
We research, develop, and manufacture eco-friendly printing inks, coatings, adhesives, polymers, and PEDOT used in IT materials and flexible packaging processing, and supply them to the market.
We also research, develop, and manufacture a variety of functional materials required in industrial applications, and pursue specialized commercialization to provide our customers with a new vision through a diversified approach.

DEERS SEDA

A Total Materials and Coating Solution Provider

  • # Chemicals

  • # Distribution

  • # Services

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As a flexible organization that provides total coating solutions covering the automotive and general industrial sectors, and engages in the global import, export, and domestic distribution of raw materials, electronic materials, and bioproducts—the foundation of the chemical industry—we create sustainable corporate value and expand our business by leveraging our expertise and imagination to respond to future environmental changes through change and innovation.

DEERS E&C

A comprehensive construction solutions company specializing in design and service technologies

  • # Design

  • # Service

  • # Construction

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Growing from Noroo Paint's engineering division, Noroo Paint has evolved into a turnkey EPC company specializing in design, construction, and commissioning for chemical plants, industrial plants (GMP, HACCP, etc.), logistics warehouses, and general architecture.
Based on specialized technologies, continuous research, and rigorous quality assurance, we provide optimal solutions that realize our clients' ideals and values.